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Nike and Jordan Brand took over Uptown Charlotte during NBA All-Star Weekend for their "Own The Game" Owners Headquarter. The weekend activation was held at the Mint Museum which provided sneaker lovers and basketball fans the ultimate Nike experience.
Three floors comprised the Own the Game Owners HQ a hub where NikePlus members and the general public encountered firsthand exclusive access to their favorite NBA ballers, sneakers and more. The SNKRS Pass/Reserve level catered specifically to those interesting in purchasing limited edition and restocked releases. Nike and Jordan Brand released a series of shoes for the weekend some inclduding, Women's All High OG "Blue Chill," Nike Adapt BB, AJXXXIII "Travis Scott," AJ1 High OG Turbo Green, Air Jordan VI "Infrared" and Kyrie 5 "Rokit."
The main floor, combined a variation of activities and technology such as the Unlock Box, Own the Court Challenge, Skills Training, Own the Game Speaker Series and a chance to test out Nike Adapt BB sneaker controlled by an app. The top level combined technology such as the Snapchat Workshop and Photobooth, Jordan Brand display and 1-of-1 NBA All-Star Weekend Jersey Personalization.
The "Own the Game" activation was created to inspire current and upcoming athletes to own their game on and off the court.